Now here is an interesting one.  IHOP is selling Brekfast, which I have to assume is something other than Breakfast which is advertised on the line with Lunch and Dinner.

Is this a case where someone just plain old didn't know how to spell?  I would think that having the word up above would have been a clue.  I guess you just can't find good help nowadays. 

Or maybe they only had so many letters, and just felt guilty about leaving it blank?